. >> reporter: five years ago governments formed mce to offer clean, green, local energy to residents. legislators made opt out programs. forcing customers to opt out ensures most will do nothing. this important decision was relegated to post cards that looked like junk mail. >> we sent a post guard and a lettal in an -- letter in an envelope. that approach was a lot more effective in getting folk's attention. >> opting out is choice. >> reporter: he was one of 20% of customers who opted out. >> i find so many people who don't know they are in this thing and they are bright people. >> reporter: he also opted out said many of his neighbors and friends tried to opt out with lessal or no suck -- little or no success. >> they were put on hold for 20, 30, 40 minutes. finally most of them hung up. same thing or the phones were busied out. >> one day i received a letter saying welcome. >> reporter: she also had to opt out twice. >> i did call back and they didn't have it. i had the name of the woman i spoke to. >> reporter: she is the director of clean energy. >> in july we ran into glitches